超头部主播淡出视野,达人如何自我进化承接大额流量
《化妆品报》见习记者 梅子晗
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![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
也是行业“吹哨人”
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
△仪美尚商友会秘书长千湫
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
“带货+直播”双轮驱动
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
△淘宝直播美垂达人负责人右圆
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
达人连接商品与消费者
在内容分发上,薛光远认为,如果商家和达人产出的内容想要拿到高的平台曝光量可套用平台思维,即根据内容质量做"赛马"。
在内容消费上,快手将平台上美妆用户数分为看美妆的人、买美妆的人。薛光远介绍到,如今,快手平台上看美妆的人日均1.4亿(2022年日均有效观看美妆个护频用户数),买美妆的人是1亿+(美妆个护2022年消费人数)。
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
△快手磁力引擎营销策划专家薛光远
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
△淘宝TOP主播、君盟集团联合创始人@烈儿宝贝
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
回归KOL真正价值
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
△抖音运动健身类TOP达人@明星营养师修贤
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
流量自然来
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
△上海兰鲸供应链管理有限公司董事长、总裁施嘉宁
他坚信:流量并没有枯竭,一直都在,关键是缺乏吸引流量的好产品。品牌把功效卷到极致,流量自然来。
![直播行业大洗牌,网红如何进化破圈?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
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李佳琦 “隐退”,超级主播落幕
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中国化妆品离“10亿美元”超级品牌近了
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欧莱雅、宝洁先后栽跟头,这一赛道是陷阱吗
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“平替”退潮,“贵替”来了!
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