主播通过打光、大力揉搓脸部等手段加重脸部泛红、瑕疵,进行产品功效夸大宣传和“卖惨”,正在成为直播间提高转化率的手段之一。
本报记者 孙晓燕
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
“人为烂脸”
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
除此之外,在直播中不乏有粉丝评论,“轻点擦,脸都红成这样了”“主播好敬业,心疼”,而往往这时主播会略带委屈的表示,“我没事,大家不用心疼我”,但仍然坚持大力擦拭脸部。在井唐彩妆被集中“声讨”后,有网友指出主播是刻意化“红眼妆”营造可怜感觉,博取消费者同情。
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
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![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
![直播间“人为烂脸”,竟是底妆营销陷阱?](https://cdn.meiye.net/wp-content/themes/justnews/themer/assets/images/lazy.png)
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